Deputy of Self-Esteem
Gender: Male
Location: Connecticut
Rank: Admin
Joined: Thu Feb 22, 2007 8:36 pm
Posts: 3449
Getting CR back online again, it got me thinking back to the early days of CR, back when it was on Croik.com/PW, and how I suggested to the mysterious webmaster that they install some forums and how we just EXPLODED from there.
Well, what if there are other prospective future admins out there? What advice could I give to people who want to start their own fan site.
Well, here's a guide based upon my own observations and thoughts about what made CR the giant it is today.
#1 FandomSo, you're considering starting your own fansite. Congratulations. Got any idea what sort of fandom you want to start?
First let me say ultimately, it has to be a game that you're interested in. There's nothing worse then suffering burn out because frankly you don't care about the games your site is centered around.
Second, I strongly suggest a nitch or upcoming game series. Love Final Fantasy, World of Warcraft, Smash Bros, Street Fighter, or Megaman? Too bad, there are a ton of older and more complete fansites then yours. You're going to have an exceptionally hard time garnering any sort of following. It's not impossible, by any means, but it helps a ton to have a unique product. Perhaps jumping on the Kid Icarus train before it leaves station might be a good idea? Trauma Center is a very nice game series, but I'm not aware of any major fansite. Something to consider.
#2 Stuff to put on your siteLet me also say, it's not enough to like a series. You need to have some content that no one is just able to find at generic big sites like IGN.
Here's a list of some unique content types CR's managed to grab. It's not exhaustive, but rather, as selection of some of the hard stuff.
Offical Art:
http://gamespress.comAnyone can go to IGN and get press art, but no one can get the same art without the watermarks. At least, not unless you're a member of gaming press. I highly recommend to any prospective or current fansite webmaster to have an account there. Depending on the publisher, stuff may or may not cost money. Capcom's stuff we get for free, but Gamespress is still a very useful source for anything you may even be casually interested in. Note it's a paid site however.
Flash Rips:
http://www.flash-decompiler.com/CR has manged to nab a TON of goodies off of Capcom's press sites via this little goodie. A lot you can find in the SWF files are absent from even official press kits, and it's an excellent method of grabbing some unique content. 'Course, if the mother ship doesn't create flash sites then this thing is useless, so your milage will vary.
Overseas News and Rumors: JapaneseGIRL, Croik
Having an understanding of the native language is a MAJOR plus. We owe JapaneseGIRL a TON for all the news she's broken to the west. That said, if you know Japanese, that helps a lot for getting the meaning behind a lot of the localization. If not, I highly recommend hiring a linguist to your team. Getting someone who knows Japanese on your fansite helps a lot for breaking news. We owe these two women our deepest thanks.
Game Rips
First let me say this, CR DOES NOT SUPPORT PIRATING. It's wrong because it cheats the developers out of the money they would've earned that goes back into feeding themselves and developing more games. You wield a lot of influence as an admin. You don't want to be even indirectly responsible for the topic your fansite is based on for floundering. Make that clear, as an admin and as a fan.
On the other hand, it cannot be denied that a game's ROM contains a ton of juicy stuff. Sprites, Music, Scripts. Fan-content GOLD. Hacking yourself, or finding someone who's a good hacker is very very sweet. But this also dives into a grey area. Be 'very' careful.
#3 Tips and Tricks for managing your websiteThere are two major ways these days to manage your website.
A: Using plain HTML pages
B: Power your site with a CMS (Content Management System)
Each have their pros and cons.
HTML pages are static. So it's really difficult if you aim to change information in bulk. On the other hand, HTML pages are 'really' easy to create new layouts and content types.
CMSs are dynamic. So they can ebb and flow with changes you might make in a structured system. On the other hand, CMSs can be inflexible compared to what you might be able to make at a whim in HTML.
I suggest, in your early days, make your site in nothing but HTML pages. You can code by hand if you're confident enough, or even use a WYSIWYG (What you see is what you get) editor, like Dreamweaver, Microsoft Expression Web, iWeb, or Rapidweaver.
Then, once you've established what your site is, and what you'll offer, you can migrate to a CMS. I periodically see some fansites running on a CMS, that offer a lot less, both visually and content wise then some sites running statically. They became limited and defined by the features of the CMS instead of the other way around. Know what you want to be, then give your website a power-boost. You'll have the magic best of both worlds.
#4 Money and Weird ObservationsCR.net was CR because of the prominent "Court Record" button in the game. But, it oddly overlapped with a real world product known as 'Court Records' of the judicial kind. We've periodically had offers to sell the domain to. Just politely say no. There's integrity to think about.
On the other hand, a website isn't cheap. CR went from free(?) to ~$10 per month, to currently $50 per month. And I don't doubt that we'll be paying more potentially in the future. So it was a weird twist of luck that CR got asked by some generic unscrupulous websites that wanted a piece of CR's traffic. They were willing to pay CR a particular amount per month to have a link on our main page. Considering we haven't figured out how to make CR profitable on our own, those links are a convenient yet lazy way to keep us running. But if we ever do figure out how to get ourselves to be profitable, those links are the first things to go.
We then use our paypal donations to cover other expenses. For instance, the Flash ripping software, the smilies categories on the forums, and contest prizes! Remember to be responsible with the money.
And, don't bother with google ads, Google Ads are ugly, and only really get clicked on by people a generation or two older then us. They'll never be your bread and butter, so don't do something that'll hurt the design of your site for pennies and moths.
You might want to try making money via something you know your fandom would be interested in, like Amazon or Play-Asia affiliate links, to the games the fandom is centered around.
So, uh, I guess my point is, pick a name for your website that's easy to rally the fandom around, and topically ambiguous?
#5 Understand what makes the games loveableIf I were to ask a random CR member here, what makes the Ace attorney games great. They might answer with something like Maya, Phoenix, or Edgeworth. Therefore in their mind, for the next game to be great it needs to have their favorite characters in it.
This is a fallacy.
People only really want what they know they like. And they only know for a fact that they liked some things they were given in the past. But they forget why those things were dear to them in the first place. So they're just going to ask for second servings of what they were already given. And by then the plate is stale.
This is why CR has our annual OC contest. The Ace Attorney games are mysteries at heart. And you can't have a mystery if you know all the characters inside and out. At no point has a returning character in the GS games ever turned out to be the who-dun-it. Thus an important part of the mystery is withdrawn. The fandom needs to be aware of the importance of new blood in the story. So to fix the problem we make new blood a focus. It gets the fans excited, and it's a perfect excuse to hand out swag to the winners!
This is just one example, but my point is don't just be a fan, be a super fan. Think about what makes the games, the developers, and the fans tick, and then play it to your advantage.
#7 Have FUN!Sure, being the head of a fansite basically makes you the emperor of your own small little world. But you don't have to be a stick in the mud. Have fun! Don't ever get into a loop of same ol' same ol'. WHAT A?! was birthed because Croik felt like it. Nothing more or less (Other then Hotel Dusk is one AWESOME game). We have April Fools day because "messing with your head is never a waste of our time" (Trivia: During the year we were 'Apollo Justice only', a fan in South America tried to give Croik with a musical instrument in exchange for Phoenix back on. Croik joked to me in private: "Musical Insturments are the best bribes") . And Croik and I always LOVE making new banners for the forums and main site. I can't remember the last time we've done a 'serious' banner. We've been there, done that, got the t-shirt, and never looked back. Besides, in our proactive silliness, we learn new tricks that help us, most of the time in design, that make CR better.
SummeryWell, I cannot say CR has done everything right. Prolonged down time, busted RSS feed, the odd broken link, are a few that come to mind. But we've done a lot right too. Hopefully this'll inspire someone to start their own project.
Bump - bump - bump - bump - bump - bump - bump